A military force will not survive long if it extends beyond the reach of its supply chain. Likewise, transportation is the lynchpin for all material goods, and very few business models are able to flourish without a solid transportation plan to deliver raw materials and finished products.
Therefore, today’s professional commercial driver is a customer-delivery specialist. Each driver is the face seen daily by the customer and represents customer-service results at the point of delivery.
The modern professional driver must be results-driven, a problem-solver and one who welcomes change. He or she must always seek continuous improvement and increased efficiency. Each driver must be able to fully multitask, doing a mix of driving skills and people skills. Simultaneously, the same driver must practice a full regimen of safety-oriented principles to mitigate risks and neutralize threats to achieving positive results. […]