Where is my shipment?

Tracing and tracking of on-line purchases is commonplace for most of us.  As soon as we click the “order” button, a log of your delivery’s whereabouts becomes available. Major players such as FedEx, DHL and Amazon have responded to customers’ needs and wishes to know where the shipment is in the delivery process. That feeling of having the situation under control while seeing a dot moving on a Google map has become a major selling point for some customers. That selling point is courtesy of tracking and tracing technology has improving rapidly in recent years. Such system are used for […]

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Bottom lines: Our views on recent news

Our bottom-line views on recent news in the Crossroads Business Journal region: • Hats off to BCT-Bank of Charles Town, which has been named one of the Best Banks to Work For in 2019. • Best wishes to Western Maryland Health System of Cumberland, Md., which recently broke ground on the Center for Hope and Healing. The 24-hour residential treatment facility will house patients with substance abuse and behavioral health issues. • Congrats to the nine area companies that were named to the 2019 Inc. 5000 list. • Kudos to Alice Mbuyi, the owner of Passion Events Design in Frederick, […]

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Coaching strategies for long-term results

The best way to get positive results from a team in any organization is to create an environment that encourages each team member to give their best. Successful managers/supervisors spend hours learning about their team members as individuals. They know their strengths and weaknesses as well as their hopes and dreams. This knowledge enables the coach, manager, supervisor to place each person in a position to succeed. In a coaching relationship, managers rely less on their authority and more on the authenticity they have built with trust and integrity. The result is more sales, greater productivity, higher morale, and in […]

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Gratitude in the workplace

The single most sustainable motivator in the workplace is not money. It is the expression of gratitude. In organizations where a culture of appreciation thrives, productivity, retention and employee engagement all increase. This is good news for the people who work in the organization and for the corporate bottom line. However, despite there being no downside to creating a culture of gratitude, few organizations make the effort. According to the U.S. Department of Labor, 65% of Americans reported receiving no recognition during the past year at their work. To really reap the benefits of a culture of gratitude, the effort […]

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Bottom lines: Our views on recent news

Our bottom-line views on recent news in the Crossroads Business Journal region: • Congrats to Bulldog Federal Credit Union, of Hagerstown, Md., which was rated as one of the top credit unions in Maryland by Forbes Magazine. • Kudos to area hospitals that were recognized for top performances by U.S. News and World Report. • Tip of the cap to Hood College’s cyber security efforts. The college, in Frederick, Md., won the 2019 National CyberWatch Center’s “Innovations in Cyber Security Education” award in the program development category. • Thanks to the Allegany College of Maryland, which received approval from the […]

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Marketing analytics: What is it good for? Part Trois

As promised in my column last month, I am about to expose a dirty secret of marketing programs at colleges and universities. I mentioned how marketing departments have upped their quantitative course offerings to fill a void in employees with marketing analytics skills in the corporate world. But I also mentioned how marketing programs were reluctant to fill that void in the first place. Why? I base my answer on 17 years in academia advising marketing students and teaching marketing courses. Some of my colleagues will vehemently disagree with me, but oh well, here it is: While marketing is the […]

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Bottom-line views on the news

Here are our bottom-line opinions about a few items of note in the Crossroads Business Journal region: • Congratulations to all of the companies and organizations that were honored by Healthiest Maryland Businesses for programs and policies designed to promote workplace health and wellness. • Godspeed to Allegiant Air, which has added flights from Hagerstown Regional Airport to Myrtle Beach (S.C.) International Airport to its list of services. • While we’re talking on the subject of airlines, we’ll give a thumbs-up to Southern Airways Corp., the parent company of Southern Airways Express and Mokulele Airlines, which recently announced industry-leading April […]

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The end of the road

For myriad reasons, managers reach the end of the road with staff members. People move on to satisfy the need for a bigger challenge, a better location or a brighter opportunity. For some, the motivation is simply a change. People retire or health issues prevent them from work activities. Departures such as these are often bittersweet, but not overwhelmingly stressful. However, for most managers, the process of terminating an employee can be a major stressor. Julie Tappero, author of West Sound Workforce, describes the stress of terminating an employee this way: “It feels like the executioner meting out the workplace […]

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How to keep ‘longevity’ from becoming an antiquated term

Over the past few decades, there has been a distinct shift in employee retention. In years past, it was not unheard for someone to begin working for a company immediately after college, or sometimes even high school, and stay with that company for the rest of their working lives. But these occurrences are dwindling. According to a longitudinal survey published by the Bureau of Labor Statistics in August 2017: “Among jobs started by 35- to 44-year-olds, 36 percent ended in less than a year, and 75 percent ended in fewer than 5 years.” This trend creates problems for employers as […]

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The importance of landing-page design in modern marketing

“Never start a marketing campaign without a dedicated landing page.” This is the opinion of Oli Gardner, co-founder of Unbounce Marketing Solutions Inc. A landing page is the first webpage visited by a website user and is also known as an entry point to a website. As an entry point, the landing page context clarity, and congruence are critical for generating conversions (someone who returns to the site, buys products and interacts with posts). Surprisingly, this is a point along the path to conversion at which many marketing campaigns fail — digital or not. Why are landing pages so important? […]

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