Regional CPA firm rebrands as ‘SEK’

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Regional CPA firm Smith Elliott Kearns & Co. LLC is refreshing its branding.

Over the years, the firm’s clients and communities have come to refer to company by the acronym “SEK.” According to a news release announcing the change, the firm decided to incorporate that title into a new brand redesign.

SEK also launched a new logo as a part of its brand identity. The firm reported that the logo is born out of the need to better communicate what the firm stands for. The compass represents directional values.

“The firm remains committed to guiding their clients to make wise and well-informed financial decisions,” the release stated.

The company’s rebrand will also include new signs, stationery and a website upgrade over the next few months.

“We are very excited to execute our rebrand in conjunction with our Hagerstown, Md., office move,” Managing Member John R. Schnitzer said in the release. “This rebrand represents a huge step in SEK’s evolution and is not something that we take lightly. We are still the same company with the same team, but with a fresh look.”

SEK has offices in Hagerstown and Camp Hill, Carlisle, Chambersburg, Hanover and York, Pa.

The firm was founded in 1963 and was recently named a “Top 200 Firm” by Inside Public Accounting. With 26 members and a staff of 150, SEK services individuals as well as business clients in a variety of industries including construction, employee benefit plans, health care, local government, manufacturing and nonprofit services.

The firm offers financial statement preparation, auditing and assurance services, small business accounting, payroll services, QuickBooks and Sage 50 training and consulting, tax return preparation and planning, estate planning and administration, business valuations, retirement plan design consulting, and third-party administration.