Bottom lines: Our views on recent news

Our bottom-line views on recent news in the Crossroads Business Journal region: • Congrats to Bulldog Federal Credit Union, of Hagerstown, Md., which was rated as one of the top credit unions in Maryland by Forbes Magazine. • Kudos to area hospitals that were recognized for top performances by U.S. News and World Report. • Tip of the cap to Hood College’s cyber security efforts. The college, in Frederick, Md., won the 2019 National CyberWatch Center’s “Innovations in Cyber Security Education” award in the program development category. • Thanks to the Allegany College of Maryland, which received approval from the […]

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Marketing analytics: What is it good for? Part Trois

As promised in my column last month, I am about to expose a dirty secret of marketing programs at colleges and universities. I mentioned how marketing departments have upped their quantitative course offerings to fill a void in employees with marketing analytics skills in the corporate world. But I also mentioned how marketing programs were reluctant to fill that void in the first place. Why? I base my answer on 17 years in academia advising marketing students and teaching marketing courses. Some of my colleagues will vehemently disagree with me, but oh well, here it is: While marketing is the […]

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Bottom-line views on the news

Here are our bottom-line opinions about a few items of note in the Crossroads Business Journal region: • Congratulations to all of the companies and organizations that were honored by Healthiest Maryland Businesses for programs and policies designed to promote workplace health and wellness. • Godspeed to Allegiant Air, which has added flights from Hagerstown Regional Airport to Myrtle Beach (S.C.) International Airport to its list of services. • While we’re talking on the subject of airlines, we’ll give a thumbs-up to Southern Airways Corp., the parent company of Southern Airways Express and Mokulele Airlines, which recently announced industry-leading April […]

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The end of the road

For myriad reasons, managers reach the end of the road with staff members. People move on to satisfy the need for a bigger challenge, a better location or a brighter opportunity. For some, the motivation is simply a change. People retire or health issues prevent them from work activities. Departures such as these are often bittersweet, but not overwhelmingly stressful. However, for most managers, the process of terminating an employee can be a major stressor. Julie Tappero, author of West Sound Workforce, describes the stress of terminating an employee this way: “It feels like the executioner meting out the workplace […]

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How to keep ‘longevity’ from becoming an antiquated term

Over the past few decades, there has been a distinct shift in employee retention. In years past, it was not unheard for someone to begin working for a company immediately after college, or sometimes even high school, and stay with that company for the rest of their working lives. But these occurrences are dwindling. According to a longitudinal survey published by the Bureau of Labor Statistics in August 2017: “Among jobs started by 35- to 44-year-olds, 36 percent ended in less than a year, and 75 percent ended in fewer than 5 years.” This trend creates problems for employers as […]

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The importance of landing-page design in modern marketing

“Never start a marketing campaign without a dedicated landing page.” This is the opinion of Oli Gardner, co-founder of Unbounce Marketing Solutions Inc. A landing page is the first webpage visited by a website user and is also known as an entry point to a website. As an entry point, the landing page context clarity, and congruence are critical for generating conversions (someone who returns to the site, buys products and interacts with posts). Surprisingly, this is a point along the path to conversion at which many marketing campaigns fail — digital or not. Why are landing pages so important? […]

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Five generations in the workplace

For the first time in history, our workforce is comprised of five different generations, sometimes together on the same shift or in the same department. Each group has much to offer. The challenge for employers is finding the common values and minimizing the conflicts. Easier said than done. We start by examining the general characteristics of each group. Traditionalists (born between 1925 and 1946). They are the smallest percentage and oldest of the five groups. They are highly dedicated to their employer and do not like risk. Their values were shaped by the Great Depression and World War II. They […]

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Our bottom-line views on the news

Here are our bottom-line views about a few items of note in the Crossroads Business Journal region • Congratulations to iHire of Frederick, Md., for receiving two Alliance for Workplace Excellence awards. • Kudos to all those who took home honors from the Tuscarora Area Chamber of Commerce’s awards program. • We’re sorry to hear the news that Verso Corp. will close its paper mill in Luke, Md., eliminating nearly 700 jobs. • Thumbs up to 3 Roads Communications Inc. of Frederick, Md., for being chosen to produce a one-hour public TV special honoring iconic musician Glenn Miller. The program […]

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Choosing civility

Don’t we all crave respect in our relationships? Though we want civility to shape our workplace cultures, it’s often difficult to achieve and sustain. I spent part of my career as an administrator in the health-care field, where relationships among co-workers were often less than positive and nurturing. Ask a new nurse about the treatment received from “seasoned” colleagues; the poor treatment of new nurses is so widespread that this hazing process is captured in the phrase “nurses eat their young.” It seems that those in the professions of giving care to patients, clients or customers often run their respect […]

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Our views on the news

Here are our bottom-line views about a few items of note in the Crossroads Business Journal region: • With National Travel and Tourism Week coming up May 5-11, it’s fitting to note that the University System of Maryland at Hagerstown recently launched its new Hospitality and Tourism Management program to prepare people for roles in the hospitality industry. A new USMH hospitality center is being built in part of a former BB&T Bank in downtown Hagerstown, diagonally across the street from the current campus. • Congratulations to Karen Johnston and all of the others who were honored at the Greater […]

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