Jingle all the Way?

Mall continues to evolve through another holiday season By Mike Lewismlewis@crossroadsbizjournal.com Shoppers will ring up a larger share of their holiday gifts online this year, according to national forecasts, bringing more change to brick-and-mortar-based stores. But retail change is nothing new, according to Julie Rohm, property manager of the Valley Mall near Hagerstown, Md. In fact, she said the mall has been changing practically from the day it opened 45 years ago. And it’s still evolving, with more changes, such as renovations to Regal Cinemas and a new Dick’s Sporting Goods store, slated to open in 2020. “You have to […]

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Managing the customer service experience

December is the last month of the fiscal year and for many businesses, the fourth quarter represents more than half of the total year’s revenue.  Therefore, for many businesses, especially those in the retail segment, the customers served in December are the most important for long-term success. The customers served in this critical period of the fiscal year will share their service experience in one of two ways.  If it is a positive experience, they will tell one or two others. If it is a negative experience they will tell seven to 10 others, and if they have two or […]

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The Record for December 2019

About this section: Crossroads Business Journal runs public records of interest to the business community in Maryland, Pennsylvania and West Virginia. This includes building permits and deed transfers, as noted. MARYLAND Allegany County Deed transfers of note • Address: 10711 New Georges Creek Road, Frostburg Buyer: Penmark Frostburg PH LLC Seller: Paul S. Schliefman, personal representative of the estate of Gerald Allen Miller Price: $230,000 Date: Sept. 5, 2019 Structure type: Restaurant • Address: 11700 Upper Industrial Park, Cumberland Buyer: Benchmark Development Co. Seller: Winters Towing and Garage Inc. Price: $200,000 Date: Sept. 26, 2019 Structure type: Service garage • […]

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Quad/Graphics plans to sell $200M book business

By Mike Lewismlewis@crossroadsbizjournal.com MARTINSBURG, W.Va. — Quad/Graphics plans to sell its U.S. book business, including a facility in Martinsburg, as the company continues to implement its transformation plan. “In reviewing our product portfolio, we made the recent decision to divest of two businesses,” Joel Quadracci, chairman, president and CEO, said in a conference call about the earnings report. “The first was Transpak, our industrial wood crating business, which we divested in the third quarter.” He called Transpak “a great niche business,” but said it was “non-core to Quad 3.0,” referring to the company’s transformation plan. “Now we are divesting of […]

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Frederick Health purchases former State Farm campus

FREDERICK, Md. — The former State Farm campus in Frederick will soon be home to some aspects of Frederick Health. The Fitzgerald Realty Group helped the health system acquire the property. “This is a win-win for Frederick Health and the greater Frederick community,” said Jim Fitzgerald, founder and president of Fitzgerald Realty Group, who was directly involved in the negotiations. “Not only was this a smart business decision, it gives Frederick Health the opportunity to expand and refine its services to meet the growing health care needs of the local community far into the future.” The site was valued at […]

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Face Time for December 2019

d’Vinci adds learning and technology veteran to team HAGERSTOWN, Md. — Jade Wildesen has joined the d’Vinci Interactive team as its new account manager for online learning.  In her position, she will lead the company’s K-12 educational accounts. Berlin joins Antietam Broadband team HAGERSTOWN, Md. — Antietam Broadband recently announced that Randy Berlin has joined the company as director of business services and development, acting as chief liaison to the area business community. Reporting directly to Antietam Broadband President Brian Lynch, Berlin will be based in Hagerstown. Brown earns certified divorce financial analyst certificate HAGERSTOWN Md., — Jerred A. Brown, […]

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WVU medical centers honored by hospital group

MARTINSBURG, W.Va. — The West Virginia Hospital Association recently recognized WVU Medicine Berkeley Medical Center and WVU Medicine Jefferson Medical Center for outstanding work in the Commitment to Excellence Honors Program. The hospitals were honored for their commitment to the following topics: • Antibiotic Stewardship • A Breastfeeding Initiative • Care Transitions • Emergency Department Information Exchange • The Hospital Improvement Innovation Network • Influenza Vaccination • Opioid Stewardship • Tobacco Cessation Assistance • WVHA Discharge Data Program The WVHA is a not-for-profit statewide organization representing 63 hospitals and health systems across the continuum of care. […]

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Shippensburg U. gifted $2M to improve athletic facilities

SHIPPENSBURG, Pa. — Shippensburg University President Laurie A. Carter recently announced a gift of $2 million to build a new Shippensburg University football locker room. The gift is part of a larger project that will culminate in improvements to facilities for student-athletes and faculty coaches from seven teams, according to a news release. The new football facility, to be built at the rear of Seth Grove Stadium, will also include upgrades to the stadium tunnel. The donor, who wishes to remain anonymous, made the investment specifying it be used to build the locker rooms. The new locker rooms will be […]

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Partnership to aid FCC, Wilson students

FREDERICK, Md. — Wilson College and Frederick Community College have finalized an agreement that guarantees qualified FCC students admission to Wilson bachelor’s degree programs and allows them to transfer all credits earned with a grade of C or better. The articulation agreement, signed by college officials at FCC in Frederick, Md., gives FCC associate degree graduates with a grade-point average of at least 2.0 benefits that will make continuing their education at Wilson in Chambersburg Pa., as smooth as possible, including being granted full junior status at Wilson if they transfer 60 credits. Students will have Wilson’s admission fee waived […]

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Digital content marketing important for brand

In a backdrop of rising virtual consumer and brand interactions, digital content marketing (DCM) which nurtures consumers’ brand engagement and expectations, is on the upsurge.  DCM is a crucial relationship marketing tool where the marketer is tasked with identifying, anticipating and satisfying customer requirements profitably via specific, relevant and impactful digital content. DCM has been shown to benefit the expansion of consumer engagement and attachment to brands, thereby contributing to firm performance.  DCM includes marketing metrics, social media, email strategy, user experience, online advertising, search engine optimization (SEO) and content marketing. Correspondingly, global DCM revenue, which has risen from $28 […]

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