Shepherd University company gets digital media strategic service contract, interns

SHEPHERDSTOWN, W.Va. — The Potomac Applied Business Co. at Shepherd University has landed its first contract to provide digital media strategic service.

In addition, PABC has hired its first three student interns and its first part-time employee.

The interns are Hunter Koppenhaver, an art major from Shenandoah Junction, W.Va.; Yani Meda, a communication and new media and art major from Charles Town, W.Va.; and Christina Rossomondo, an art major from Woodbine, Md. Frank Genco, PABC CEO, will teach them how to deliver services in a cost-effective manner with a focus on quality and value.

Koppenaver, Meda and Rossomondo are studying graphic design. They will help migrate three company websites from inefficient web platforms to more modern and flexible platforms that are optimized for the mobile environment.

Genco said as part of the PABC digital media strategic services line, the Shepherd interns will also be exposed to working with clients to align digital media service with an organization’s strategic goals and performance measures in a way that will teach them the higher-level value of their skills.

PABC plans to continue the digital media strategic service line, introducing data analytics and competitive cost analysis in the upcoming months.

PABC has also hired its first part-time employee, Brooke Dillow, a business major from Shenandoah Junction, as a junior analyst. After graduating in May, Dillow will convert from a part-time to a full-time employee.

“As PABC continues to grow, we anticipate more Shepherd University hires in the upcoming months,” Genco said.