Roy Rogers upgrades tech with mobile app

FREDERICK, Md. — Roy Rogers Restaurants recently launched an online ordering service and the second phase of its loyalty app, Roy’s Rewards.

With the new ordering service, customers can place orders with the click of a button from home and pick up their orders at a nearby Roy Rogers location, according to a news release from the Plamondon Companies, owner of the restaurants in the mid-Atlantic.

The second-phase launch includes online ordering, e-gift cards and increased flexibility when redeeming rewards points.

For every dollar spent at the quick-serve restaurant chain, Roy’s Rewards users will receive one point. With new enhancements, guests will have flexibility to earn points to redeem a variety of menu items.

In addition, Roy’s Rewards users will be able to order through the app before visiting the restaurant and will have the ability to purchase an e-gift card through the app.

“We are ecstatic to announce the launch of Phase 2 for Roy’s Rewards and the addition of our online ordering service,” said Jim Plamondon, co-president of Roy Rogers Restaurants. “Our newly updated app allows for ease of access when ordering food on-the go, sending friends and family gifts and redeeming new rewards loyal guests have collected by visiting our locations. Enjoying menu favorites at Roy’s is now faster and more convenient.”

Roy Rogers partnered with Relevant Mobile, a customized mobile apps and mobile-centric data-capturing company in New York, to create and improve the Roy’s Rewards platform. Relevant Mobile specializes in working with restaurants. Roy Rogers continues the partnership with Relevant Mobile with the launch of Roy’s Rewards second phase.

Roy Rogers Restaurants has also partnered with Olo, the on-demand interface for the restaurant industry, which provides digital ordering and delivery service for a network of more than 200 restaurant brands across 40,000 locations.

Based in Frederick, Md., the Plamondon Companies own and operate 24 Roy Rogers Restaurants and oversee 31 franchise locations in the mid-Atlantic region.