Shepherd’s new college open for business

Ben Martz

SHEPHERDSTOWN, W.Va. — Shepherd University launched its college of business on July 1, offering new opportunities for students and companies


According to a news release from the university, the new college consists of three departments — business administration, economics and finance, and accounting.

It will also include the Master of Business Administration program.

“One advantage to our students is we can now put in place programs with the integrative and interdisciplinary skills students need in the business world,” Ben Martz, college dean, said in the news release. “Skills such as problem solving, entrepreneurship, creativity, and innovation are critical in today’s world. The hope is that students will see those skills as supporting their areas of passion, even when those areas may not be a specific business area.”

Martz has been working with local and regional business leaders to create an umbrella organization, the Applied Business Coalition.

It will provide activities and suggestions to keep the curriculum current and relevant.

There is also a new Applied Business Council, which consists of chief executive officers and presidents from several companies.

The council will provide an annual curriculum review, lectures, real-world case studies and resources for on-campus student internships, among other things.

Applied Business Council members also will organize and judge a new applied business case competition that will take place each spring and will be open to students from nearby colleges as well as high school seniors.

Council members will also participate in a new lecture series class that will bring to Shepherd successful entrepreneurs, innovators, and high-level business people who are interested in sharing how their careers evolved.

Martz will continue serving as director and will help develop Shepherd’s Center for Regional Innovation, which is listed as a TechConnect West Virginia business incubator and accelerator.

How to help

Ben Martz, dean of Shepherd University’s new college of business, is reaching out to businesses to support the college to sponsor the innovation center.

For more information, contact Martz at 304-876-5367 or