Build An Online Reputation webinar
Thursday, April 13 — A recent study indicates 91 percent of consumers read online reviews about local businesses before they make a purchase or visit a store. Reviews are social proof of how customers feel about a company’s products or services. In this webinar, SCORE mentor Sherry Bonelli, a long-time digital marketing expert, will show the impact of customer reviews and discuss best practices for using them to market your business. Learn how to find out what customers are saying about your business; how consumers use online reviews to make decisions about whether to buy products and services; how to build your business’ public (and very visible) reputation to drive more traffic, visits and sales; and how to deal with unhappy customers. 1 to 2 p.m. Webinar. Free. Call 301-766-2043.
Thursday, April 13 — Whether you plan to start a new small business or improve your existing business, this SCORE small business course brings to you experts on the topic. A the session presented by local SCORE counselors and associates, you will learn how to create a business plan, organize and finance your business, manage it efficiently, and select the best marketing strategies. Thursdays in April. 6:30 to 8:30 p.m. Score Hagerstown, Technical Innovation Center Room 323, Hagerstown Community College, 11400 Robinwood Drive, Hagerstown. $79. Call 301-766-2043.
Friday, April 14 — Get pointers for successful job interviews. 9 to 10 a.m. Washington County One-Stop Job Center, 14 N. Potomac St., Suite 100, Hagerstown. Call 301-393-8200. Go to www.dllr.state.md.us/county/west.
Items may be submitted for this weekly calendar by mail to the Herald-Mail Media Co., ATTN: Business Calendar, P.O. Box 439, Hagerstown, MD 21741; by fax to 301-714-0245; or by email to firstname.lastname@example.org.